OrthoSole | Step Above

Company Info

Athena Pacific, the company that brings you OrthoSoles, is a global footwear accessories company sharing headquarters in San Diego, California and Essex, England. The initial motivation for its roots in the U.S. came from Aimee Donzis (Founder / CEO) and Damian Donzis (Founder / Vice President)  after several years of working together in insole and product design industries. Through their experience, the pair recognized the need for something that had been missing for consumers—a customizable shoe insole that would be a true hybrid in the insole market, offering superior comfort and support.

In England, Ronnie Irani (Founder / President) and Lorraine Irani (Founder / EU Sales Director) shared the same vision. Ronnie, a Cricket legend in England thanks to nearly two decades of exceptional play for both Essex and the English National Team, had experienced various hip, knee, and foot injuries resulting in multiple surgeries. He believed that a superior shoe insole would have helped him. Lorraine, an avid athlete and a sporting goods sales specialist with experience in the insole industry, also believed in the benefits of great insoles. Ronnie tested numerous orthotics during his playing days, and connected with Aimee and Damian during this time.

Propelled by the same motivation and vision for innovation and quality, the pairs joined forces and created Athena Pacific. Since then, our company has worked to bring together a world-class team of professionals, teaming up with key international players from the footwear industry, ranging from pedorthists to product designers and sourcing experts in the US and Asia.

As a key addition, we partnered with world-class pedorthist Martin Trautmann (Partner / Technical Director) from Munich, Germany, who has decades of experience crafting custom orthotics for elite athletes. Like Ronnie, European professional soccer players, tennis super stars, pro golfers, sprinters, marathon runners, Olympic athletes, and Formula 1 drivers, all trust Martin Trautmann to take care of their feet.

Simon Hawkins (Non-Executive Director) has been a key addition as well, with 25 years experience in the Sports and Leisure Industry and as the former Reebok Vice President of Sales for Europe, Middle East  and Africa, Simon’s expertise and Market knowledge are unrivaled. Simon’s wealth of knowledge is fundamental in helping to make OrthoSole a success.

Together, our team worked intensively for 3 years with the goal of creating the most innovative foot comfort products that would encourage healthy, active lifestyles. Our business philosophy is to constantly seek innovative design, incorporate the highest-quality materials and craftsmanship, and learn from our customers’ product experiences in order to offer products that are unique, functional, and practical.

The result? A patented, easy-to-fit insole that provides comfort and customizable support through an innovative adjustable support system. We couldn’t be more pleased with the final result, and are proud to say that we created the world’s first insole with adjustable arch and metatarsal support. Currently, our distribution covers the United States, Canada and Europe with plans to expand into other international markets.