The future is looking even brighter for OrthoSole in 2019 as the company shares plans to bring its innovative customisable insoles to a broader worldwide audience from Q1 onwards.
Hold on to your hats – OrthoSole is going global!
When it comes to expanding our reach and placing our products in front of an even wider audience, we’ve got big plans for the next twelve months.
Fresh from a short Christmas break, company founder and renowned ex-cricketer Ronnie Irani flew to America at the weekend to embark on a jam-packed schedule that will give him the opportunity to meet plenty of new and existing customers in the US.
Ronnie’s US schedule
Ronnie will be travelling for a total of two weeks, and he will be placing his brand in front of many successful and influential companies during his time in the States. His first port of call is Milwaukee, where he’ll be stopping off for talks with private practice clinics; from there, he’ll then be jetting off to Chicago for similar appointments.
When his time in Illinois ends on 15th January, Ronnie will be boarding a plane to New York, where he will be attending several meetings with international dealers who distribute and promote OrthoSole’s product range.
Ronnie is particularly looking forward to catching up with Dr.Aktive and Kinetic, two brands that work to supply OrthoSole insoles to the medical industry in the USA. He will also be speaking extensively with Atlas 46, who will be focused on selling our orthotic inserts to construction workers in the USA.
Ronnie’s trip will culminate in a pitch at the New York Podiatric Clinical Conference and Exhibition, the region’s premier event for podiatrists and healthcare professionals which is organised annually by the New York State Podiatric Medical Association. He and the team will be occupying a booth throughout the three-day event, which will run from Friday 17th January to Monday 20th January at the New York Marriott Marquis.
Organisers are expecting over 2,000 visitors to the conference – ensuring tonnes of exposure for OrthoSole! – and there will be plenty of workshops, lectures and panel discussions from big industry names over the course of the weekend for guests to enjoy during their time at the exhibition.
What does this mean for OrthoSole?
Ronnie’s trip to the USA marks the start of unprecedented investment in our brand. We’re keen to introduce our product range to an even broader range of international companies, and, in line with our marketing goals for 2019, we will be increasingly investing in building and nurturing relationships with major industry distributors.
However, that’s not to say it’s all business, business, business! Keep an eye out across our social channels for real-time updates from Ronnie during his time in the US – we’re sure he’ll be soaking up the culture wherever he can and visiting some famous American haunts!